A Realtor’s New Year’s Resolutions for Real Estate Online Marketing

You might have taken some time off from your real estate online marketing during the holidays – after you sent out your eCards, of course – but the New Year is a great time to reinvigorate your marketing efforts. Helpful New Year’s resolutions for beefing up your real estate online marketing can include:

I will blog at least once a week on a regular schedule. Blogging is a valuable real estate online marketing tool and well worth the time it takes to craft an interesting post. You will generate the biggest audience if you write well, write often and write on the same day or days every week.

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Marketing Your Property Listings to the Facebook Generation

Facebook Like ButtonEach generation has its quirks, and your real estate marketing ideas should take into account how different generations communicate – and what kind of communication they want. For example, you’ve probably been using traditional real estate marketing tools to reach Boomers and Generation Xers for most of your career, and those real estate marketing ideas work well with them.

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Realtor Marketing: How to Differentiate Yourself in Your Community

Stand Out.The internet has changed realtor marketing forever; there’s no doubt about that. Potential buyers have easy access to information they never had before without carving time out of their schedules to drive to your office and look at your listings.

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Inexpensive Realtor Marketing Ideas for the End of the Year

Realtor Marketing IdeasThe internet has added a plethora of inexpensive and free tools to your realtor marketing arsenal. If you use these tools creatively, your New Year calendar could be filled with appointments. Continue reading

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How Online Marketing Tools can Help Drive Traffic to Your Website

Website TrafficAre you getting as much traffic to your real estate website as you should? At least 89 percent of people seeking to buy homes and other property are using the internet as their primary source for listings; 66 percent of people using the internet to look at available homes will drive by or even view a home they saw online. No one can afford to ignore the nuances of effective online real estate marketing.

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3 Components of an Impactful Real Estate Holiday eCard

Every realtor knows how important it is to connect with new clients and build relationships whenever possible. A holiday card is a great real estate holiday marketing tactic for establishing a friendly connection or reminding clients about your exceptional listings.

An eCard is an especially cost-effective real estate holiday marketing tool. You can send it to everyone you know without paying for postage, materials or the hours it takes to send traditional paper cards. But eCards also go above and beyond traditional holiday cards and can be an incredibly impactful part of your real estate holiday marketing strategy by engaging and interacting with your clients.

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Top 5 Real Estate Marketing Ideas for December

Holiday eCardIf you add a holiday flair to your real estate holiday marketing, you can keep house hunters looking at your listings throughout their busiest season. Effective real estate holiday marketing is a matter of fine-tuning your messaging and adding a little bit of magic.

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First Steps in Developing Your Realtor Marketing Strategy

Up or Down?Like all humans, realtors generally experience more success if they practice good planning and goal setting. In real estate, careful planning involves planning out a realtor marketing strategy. The first step in creating a realtor marketing plan is daydreaming. This is counterintuitive to new realtors, who in their zeal and worry over turning a profit are tempted to instead chase after any realtor marketing ideas that cross their paths. Most people feel more comfortable getting something done than they do sitting down to perform the time-consuming, seemingly profitless task of setting goals.

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Using Social Media as a Real Estate Marketing Tool

social media iconsDismal home sales have forced an uncomfortable reality on real estate agents: innovate or fold up shop. In 2010, new home sales were lower than ever. Since then, the housing market appears to be slowly improving. For instance, existing home sales crept up 1.4 percent in October 2011. Current news stories aside, today’s realty market is no basket of cherries. If realtors hope to successfully close sales, they must adopt innovative, effective marketing techniques.

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The Importance of eCards in Rental Property Marketing

Rental eCard SampleEffectively conveying property information is a key ingredient in rental property marketing. Yet beyond earning degrees in web and graphic design, realtors have few tools for communicating rental features. Or, rather, they used to have limited tools for residential and vacation rental marketing. Today’s web developers are busy creating new tools to empower real estate agents. eCards are one of the most powerful tools in modern rental property marketing.

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