3 Marketing Benefits of Virtual Home Tours Online

virtual home tourHomebuyers love virtual home tours. When sifting through endless online listings, buyers are more likely to stop and check out a property if a virtual tour is available. Not only do virtual home tours answer many of a buyer’s questions quickly and without fuss – such as, “What does this house look like inside?” – but they give the buyer opportunity to connect emotionally to the home. Through the use of photos, video, text and music, you can reach out to buyers on a much deeper level than a basic listing allows.

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3 Real Estate Advertising Mistakes You May be Making

oops!!The face of real estate advertising has changed drastically in the past decade, and keeping up with the latest real estate advertising ideas can be a challenge for busy agents. In the current housing market, it is more important than ever for realtors to be at the top of their game.  Mistakes in how you approach both the marketing of your listings as well as the promotion of yourself can cost you sales.  Below we’ve outlined three common real estate advertising mistakes we have been seeing – are you guilty of any of these? Continue reading

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The Importance of Listing Syndication for Online Real Estate Marketing

your listingAs a real estate agent you understand that every hour you spend working on the marketing of one valuable property is time you are not working on another valuable property.  It is imperative that the work you do be efficient and worthwhile if you are to see any results.  Data entry, photocopying and other time-sucking tasks can take away from time better spent showing properties, making phone calls and closing deals.

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Why a Realtor’s Marketing Strategy Should Be Online Focused

time to get to workWhile trust building, networking and business cards with your picture are still important realtor marketing tools, the fact remains that the best way to reach prospective home buyers in these digital times is through online interaction. Recent surveys show that up to 90 percent of property buyers and sellers use the internet to search listings. With that high of a percentage, it is vital for today’s realtor to beef up their real estate marketing online. Continue reading

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Using Holiday eCards As a Real Estate Marketing Tool

Holiday eCardsAs many realtors are discovering, real estate holiday marketing can be even easier and just as effective when you switch to eCards. From a business perspective, it’s important to find ways to connect with your clients in a manner that’s economical, personal and friendly. By using eCards as a real estate marketing tool, you can reach prospective and current clients in a manner of minutes and save on stationery and postage costs. Continue reading

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Top 3 Real Estate Marketing Ideas for November

November eCardOne thing about the holidays is that they keep coming up over and over and over again. After a few years in the business, experienced realtors often find it challenging to think up new ways to keep their real estate holiday marketing efforts fresh and interesting. Fortunately, now that the internet has become such an important place for buyers to search for homes, agents have more opportunities than ever to get creative with their real estate holiday marketing schemes.

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Real Estate eFlyers: The Marketing Tool that Packs a Punch

Sample eFlyerReal estate eFlyers are an increasingly popular way of marketing to other realtors as well as to prospective buyers. These real estate marketing tools allow you to instantly announce new listings, price decreases and open houses to targeted email recipients – without allowing the information to go stale in the time it would take to print and mail off paper flyers.

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The Importance of Quality Property Photos for Real Estate Marketing

Property PhotoThanks to the internet, today’s homebuyers have access to an overwhelming flood of real estate listings. A recent National Association of Realtors study found that 89 percent of buyers surf the internet when looking for a home, often beginning their search online. Of homeowners surveyed last year, more said they found their homes through the internet than through a real estate agent. And according to the New York Times, homebuyers who shop online rate real estate photographs as the most important tools they use in their search for a new home.

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Real Estate Postcards vs. Real Estate eCards

Thanksgiving eCardReaching out to potential clients – and staying in touch with existing ones – is the cornerstone of a realtor’s marketing efforts. For years, real estate marketing postcards have held an undisputed place on every effective realtor’s to-do list. However, as real estate marketing increasingly moves into the digital age, many professionals are finding that real estate eCards offer many benefits over snail-mail versions.

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Where do most home buyers start their search? The answer may surprise you!

Do you know the website where most buyers and renters start their search for a new home?  It may surprise you…….it’s Craigslist!  More searches by buyers, sellers and people renting and looking for rentals start on that website than any other real estate website!  Why?  Because it’s easy to use, easy to sort, easy to navigate and free!

So what is the key to creating a great ad on Craigslist?  I have outlined 5 key points here  that every ad must have to get the maximum amount of interest.

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